How to pick the Best SEO Companies

Though we go through an extensive process to analyze and vet top SEOs, there are a number of steps you can take to pick the Best SEO company for you.

Let Us Help Your Search for Great SEOs

But... the "Best SEO" might not be the right online marketer for you

Here at 10 Best SEO, our research team has amassed a database of SEO, reputation management, and other online marketing agencies. We have sifted through search engine optimization company reviews, evaluated the SEO services that they provide, and looked at their real-world results on search engine results pages (SERPs). All that work could be for naught if you still struggle to choose the right firm for your specific purposes. Sure, our staff has compiled a list of our favorite SEO companies, but if you end up working with an enterprise or globally focused team when you really need the best local SEO company, you might be overpaying or getting unexpected results.

Understanding SEO

Let’s face it, you might want search engine optimization services though at this point you just need the definition of an SEO company, first. An SEO agency is a company that works to improve your web presence or digital reach using organic search as a basis. Natural or organic search engine optimization is the process of editing or updating on-page elements of your website in coordination with the promotion of inbound linking and mentions for the purpose of moving a desired website up (or down, in the case of online reputation management - ORM) a page of search results.

Over time, SEO has evolved, and the Best SEO will know that. Choosing one of the top online marketing companies means that your search engine optimization expert will have weathered the many SEO algorithm updates that Google, Bing, Yahoo, and perhaps Yandex or Baidu have dished out over the years. They will know that SEO companies in the USA need focus on different activities than those involved with search engine marketing (SEM) in Russia, for example.

Similarly, search engine optimization companies for small business know that working on local optimization is very different from attacking keywords internationally.

As it turns out, local SEO is actually very different from enterprise or internationally SEO. Your goals are different, so your SEO expert needs to zero in on radically different activities to get you the local leads you're looking for. On the other hand, if you need to implement a large-scale search marketing strategy, even the best local SEO expert might struggle to get you the results you expect.

SEO vs. Online Reputation Management (ORM)

Where SEO is the process of getting a website or page to rank high on search engine results pages - or SERPs, online reputation management is the opposite. An ORM expert will use the concepts of SEO to attempt to bury incorrect or damaging information about a person or brand. This type of SEO is growing in popularity as careers can be made or lost in a Google search, so figure out what kind of SEO is right for you.

On-Page SEO vs. Inbound SEO

All professional SEO plans incorporate both an on-page SEO strategy and an inbound one. But what does that mean? On-page SEO is the process of carefully and meticulously editing and re-programming a web page or its content to better fit within the guidelines of search engine crawlers. Inbound SEO involves building up the importance of that page by creating partnerships and link-backs from other authority sites around the internet.

Now What?

Have a search for the company that you think best fits your needs. We suggest that you reach out to 3 or 4 companies before making your decision. Ask them about how their strategies differ from their competitors and what methods they would implement for your company in specific. At the end of the day, it’s your business and your brand. You must make sure that the company that is getting your name out there is doing it the way you would yourself.

Lastly, remember that you're not alone! 10 Best SEO is a guide with a lot of useful information to help you make your decision, so have a look around and find out what works for you.